Individual report of Digital Marketing Essay Example | Topics and Well Written Essays - 1750 words

Individual report of Digital Marketing - Essay Example However, the industry has seen a demand upsurge in recent years for outbound holiday travel packages, especially as the pound has strengthened. In spite of the revenue contractions in the industry for the year 2011-2012, the sector is expected to post a 0.6% compound annual growth through 2015-2016. The strongest focus has been on online travel sales, which accounted for over 50% of total travel sales in 2013 (euromonitor.com, 2014: p1). Indeed, customers are increasingly turning to the internet for information on travel destinations in order to make informed decisions. Thus, a digital marketing strategy will be essential for tour and travel operators going forward. The UK political environment is relatively stable, which has a positive impact on potential clients. Border policy and resultant entry fees is also a factor affecting the UK travel sectors with shorter 3-month group visas at reduced costs being a positive factor for the sector (ibisworld.co.uk, 2015: p1). In addition, the UK government and governments in countries that are favoured by UK travel tourists, such as Australia and South Africa, are implementing environmental policies that may impact on the travel sector. Finally, terrorist threats on UK citizens may also portend a specific risk for the industry. The global financial and economic crises affected countries like the UK significantly, which has resulted in reduced travel by UK consumers due to purchasing power pressures and uncertainty about employment (ibisworld.co.uk, 2015: p1). However, the strengthening pound in relation to other major world currencies has increased the spending power of outbound travel clients from the UK. Declining inflation in the UK and the wider EU region has also meant that costs for travelling in the UK have reduced. Increasing concerns about sustainability in the travels and tours industry, especially in

Analysis of primary Document.DOCUMENT 15.1, Magazine article on the Essay

Analysis of primary Document.DOCUMENT 15.1, Magazine article on the changing caracter of immigration, by Kate Claghorn,in Wori - Essay Example Kate Claghorn considers the new system of presenting the statistics of immigration, introduced by Edward F McSweeney, as an effective system of classification, as it helps in disengaging the racial facts and the grouping of same race elements from different countries. According to the author, the predominance of the racial stocks of the Slavs, the Italian, and the Hebrews is the most noticeable feature of contemporary immigration, and these racial stocks are usually considered as lacking social and industrial values. Another characteristic of the recent immigrations is that it is mainly the patient family groups consisting of father, mother, children, grandparents, etc. that composes the major sections of the immigrated population, and the land of freedom and opportunity attract them. Immigration from city slums is practically diminutive, and there is very little immigrant population from cities.

Strategic Management Case Analysis Research Paper

Strategic Management Case Analysis - Research Paper Example The broad spectrum of activities that demand changing strategic and operational policies continue to reinforce GM’s commitment to the environment. In 2011, GM recycled or reused 2.6 million metric tons of raw or finished waste rather than delivering them to landfills (General Motors, 2012). The business even received the much-heralded Energy Star Award for generating 35 percent less greenhouse gas emissions and 35 percent less electricity and other energy usage compared to buildings of the same construction and capacity (General Motors, 2012). The business’ commitment to recycling has led to 100 facilities that are considered landfill-free in which materials are recycled back into energy post-production (General Motors, 2012). These activities strongly indicate that GM is way ahead of the competitive curve in terms of environmental sustainability. GM’s radical changes to many of its automotive models to provide better fuel efficiency and operational changes to fa cilities management will absolutely offset environmental concerns. The company is offering 20 different flex fuel automobile models, including the Buick Regal, Cadillac Escalade, Chevy Tahoe, and the GMC Yukon (among 16 other well-known brands), with reduced carbon dioxide emissions (Basel, 2012). More than seven million flex fuel vehicles that can use ethanol have been sold around the world, a fuel that burns 21 percent less carbon dioxide than non-flex-fuel vehicles offered by competitors (Basel, 2012). This is a very high volume of vehicles world-wide that have more efficient fuel-burning capabilities to contribute to better greenhouse gas emissions in the atmosphere. Furthermore, General Motors reports that the Chevy Volt (alone) has managed to save an entire supertanker worth of fuel nationwide, due to the 40 million different electric miles travelled without reliance on gasoline (GM, 2012). The business is currently developing more electric hybrid vehicles and, with these stat istics at the same pace of consumer usage, would save one supertanker per model release. Each maritime Supermax fuel tanker can hold upwards of 200,000 metric tons of fuel, which is a significant improvement in sustainability for each model offered. The real strategic reason for this heavy concentration and investment into sustainability and environmentalism is profit-motivated. By installing energy efficient lighting in some of the company’s production facilities, it represented a cost savings of eight hundred thousand dollars per plant (GM, 2012). If the business were to transform five other plants, with similar capacity, it would represent four million dollars in operational savings each year. This could easily be applied to other capital investment projects to expand the business or improve operations in key areas with high consumer demand. Further, the Federal government offers tax incentives to companies that meet sustainability expectations and devote investment into e nvironmental policy, thus it improves the annual income losses associated with tax structures. High investment and publicity of environmental policy and sustainable business practices also help from a marketing angle, by grabbing the attention of younger and more environmentally-focused buyers that are concerned about the health of the planet. It allows GM to attract and retain loyal buyers in key market segments that make product

Middle eastern humanities essay paper Term Example | Topics and Well Written Essays - 750 words

Middle eastern humanities essay - Term Paper Example These stories also reveal the different cultures of people. There are various ways to manifest love and show it to people around them. The story of Laila and Majnun is a story of love without bounds. It knows no limit. Their love for each other swerves dangerously between two opposing ideas of sanity vs insanity. The love they felt each other is so strong that they tend to forget who they are. Their thoughts are only filled by the object of their affection. It corrupts them of their identity. No other reasons are good enough for them to face the other aspects of life such as family, religion, society, and culture. Love made Majnun appear crazy before men and society. He idolized Laila so much to the extent of kissing all the objects related to her, such as the walls, seat and even her dog. His love blinded him of his identity as human being. He obliges to the commands of his emotions to pursue his Laila regardless of his physical health. For him, nothing else must be regarded but his affection to his Laila. He sets aside education, forgetting norms of society, and neglecting the love of his family towards him. In the same manner, Laila is bound in chains at the same height of love sickness as her lover Majnun. She sets her delight to him only. Her studies, social life, and family were all sacrificed due to her love sickness for Majnun. Her family kept her at distance due to the insanity behavioral tendencies of Majnun all because of love. The love of Majnun and Laila is a tragic one. They are both incapable of handling the emotional stress that love brought to them. They forget the other aspects of life that can make a person whole. They were carried by the strong current of their affection for each other. And when they are not granted to be together, life is equated to death. Their story ended up tragically. Majnun, remained in hope in the promise of Laila to come back to where they last parted. He forgets his identity

Global Economy Essay Example | Topics and Well Written Essays - 1000 words

Global Economy - Essay Example support by the International Monetary is a debt relief to developing nations that result to an increased flow of direct financial investments and technology by the private sectors. Globalization is viewed as key force that would promote worldwide economic development while unrestricted regime trade serves to increase the inequality between developing and developed nations. When there is globalized trade, the developing countries are able to acquire skilled labor and modern technology that will aid in economic growth by dealing with problems such as unskilled labor and poverty. Integral of International Monetary and trade regimes in supporting a globalized capitalist economy ensured that consumption and production were not confined within national borders any longer. It also private sectors to increase production since good and services had gained local and foreign market. Globalization of capitalist economy made the developed countries experience so-called ’Golden Age of Capit alism’ between 1953- 1973 as per capital income growth rate in Europe rose from 1.3% to 4.1% while that of U.S rose from 1.8% to 2.5%. They had a spectacular economic growth performance (Jaffe 367). Exchange rate regimes are the main regime managed by the international monetary and world trade organization. The International Monetary Fund has classified exchange rate regimes on the bases of the degree of flexibility of the arrangement or a formal or informal commitment to a given path of exchange rate into eight categories. Exchange Arrangement with No Separate Legal Tender, currency board arrangements, Conventional Fixed Pegs Arrangements, Pegged Exchange Rates within Horizontal Bands, Crawling Pegs, Exchange Rate within Crawling Bands, Managed Floating with No Predetermined Path for the Exchange and Independent Floating. This foreign exchange regime emphasizes the implications on the exchange rate regimes to the independence of monetary policy. However, monetary policy does not

Discuss and compare two legal transplants, with reference to AT LEAST Essay

Discuss and compare two legal transplants, with reference to AT LEAST ONE African or Asian legal system - Essay Example The main purpose of comparative law in this case is to provide a deeper knowledge on legal systems (Ritaine 11). From the general study of law, there is great awareness of the transfer of legal concepts, practices and organizations. Atleast in every nation, there has been the use of legal transplant during the development of the legal system; laws have been borrowed from one country to another. There is a lot of evidence that show cases the migration of legal systems from one country to another. It was evident during the adoption of Roman law by many countries; for example, there was a case of legal transfer from America after the World War II to other countries that had been defeated and the migration of legal system from western countries to the countries of the Eastern part of Europe. At the moment, due to globalization, there have been re-dimensions of the legal systems. This has led to the realization of concerns by the European Union, which wants harmonization of legal systems so as to curb the rising of international crime and terrorism (Negura 812). Despite this stand, legal transplant has stood to be one of China’s major legal systems that have seen it develop its legal system, while playing the major role in the transition of social systems. It has served as the best means for legal construction. The process in China began in about 1980. The government sat and agreed to setup a new legal system for the purpose of foreign investment, and it began by informing its major foreign embassies to collect joint venture laws from their respective countries of operation. Most government officials also attended major foreign courses dealing with foreign investment and taught by foreign lawyers and professors (Chenguang, â€Å"The Function†). This is the model of legal transplant relating to economy whereby individuals and groups gain a lot of benefit due to their investment through investments, learning

Generation Y and leadership Assignment Example | Topics and Well Written Essays - 1000 words

Generation Y and leadership - Assignment Example The challenges are also due to the fact that the earlier generation, the ‘x’ers are also in the office floor making it a management conundrum. The challenge of managing this mutigenerational workforce would be considered quaint when one considers the natural progression this situation leads to be an era where millennials will be called to lead other millennials. Aliases for this generation are not in short supply. They could also be referred to as the â€Å"entitlement kids† for the strong sense of expectation they posses. â€Å"†¦If there is one overriding perception of the millennial generation, it's that these young people have great -- and sometimes outlandish – expectations† (Aslop, 2008). What would leadership look when â€Å"entitlement kids† lead â€Å"entitlement kids†? Would it be a positive development or similar to the new tribal warfare we see in the world, outside the corporate curtain wall? One of the best ways to un derstand the millennials is to contrast them with the prior generation ‘x’. Those born in the 1960’s and 1970’s up to 1982 are referred to as the generation ‘x’. They are refereed to as a generation that â€Å"†¦ has always signified a group of young people, seemingly without identity, who face an uncertain, ill-defined (and perhaps hostile) future.†(Ulrich, 2003). ... Sociologists will point to this as a definitive belief in leadership principles by believing in being led. The underlying reasons for this according to Hershatter derived from groundbreaking research done in ‘The History of America's Future 1584 to 2069’ (Strauss et al. 1992) is that â€Å"A lot of the things that people perceived as problematic outcomes as the result of how Gen ‘X’ers were raised – latch key kids, lots of autonomy, lots of freedom, not a lot of attention to their care and well being – was completely reversed with the Millennials†. They were raised with positive reinforcement. Confident in them selves it was insufficient for them to know what had to be done? Brought up with Pokemon, Star Wars and The Lord of The Rings film trilogy they needed to know why it had to be done? Cell phones, Mp3’s, and game portals were their toys making them addicted to technology. Fostered by social media and keypad savvy they have ma naged to be more connected with their parents than generations before them as they were in control of that connectivity. Trust has been inbred them. Gaining knowledge is less of a priority than knowing the sources of knowledge. They have had to learn to trust sources of knowledge. Millennials have turned the perception that generation-to-generation youth culture self degrades. They are changing corporate culture by their liking for immediate feedback, the hunger for positive reinforcement, and the sensitivity to relationships. The above-mentioned factors will cause corporate structures to be flatter to facilitate the required speed of communication and generation ‘Y’ has the